Bharti Airtel wins sponsorship rights for cricket

According to Bharti Airtel, it has acquired rights to sponsor all cricket matched played in India from 2010-2013 by paying $700,000 per match. N Srinivasan, Secretary of BCCI, has said the bidding for sponsorship rights was won by Bharti Airtel with an amount of Rs 3.33 crore per test/ODI/T20 International.